Website Audit
Website Audit
A website audit in the context of search engine optimization (SEO) is a comprehensive analysis of a website’s performance and various elements to identify areas that need improvement. The goal of a website audit is to uncover issues that might be hindering a site’s ability to rank well in search engine results and to provide actionable insights for optimizing the site’s SEO performance.
Here are some key aspects of a website audit for SEO:
On-Page SEO Analysis
Keyword Optimization
Content Quality
URL Structure
Header Tags
Internal Linking
Off-Page SEO and Backlink Analysis
Backlink Profile
Social Signals
Technical SEO Evaluation
Crawlability
Page Speed
Mobile Optimization
Schema Markup
Canonicalization
User Experience (UX) and Design
Security
Local SEO Assessment
Google My Business
Local Citations
Content and Blog Analysis
Competitor Analysis
Analytics and Tracking
Ensure that analytics tools, such as Google Analytics and Google Search Console, are properly set up and tracking essential metrics.
Review data to identify trends, traffic sources, and user behavior.
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